Scott Brown Victory Party Goes Global
Somerville, MA (PRWEB) January 21, 2010 -- Intricate Arts, a Boston-based media firm, used its specialized brand of Webcasting to transmit Senator-elect Scott Brown’s victory celebration to a global audience.
Matthew Henderson, “Technical Wizard” and CTO of Intricate Arts, teamed with powerhouse IP media provider, Brightcove, to deliver an exceptionally high-quality web experience to interested observers around the world.
“It was exciting to use cutting-edge technology to turn a local campaign celebration into a global experience,” said Henderson.
Jeffrey Hardman, CEO of Intricate Arts, said, “We were able to monitor activity and usage from viewers all over the world – Australia, Poland, and numerous other countries. It was astounding how many people abroad were sharing the excitement, virtually, with the thousands at the event in Boston. Equally impressive, we can then provide our client, the Scott Brown for U.S. Senate campaign, the metrics and data to analyze the effectiveness of their online marketing.
“Politics hasn’t changed much over the years. Candidates have traditional election night gatherings to celebrate or console each other. But our specialized brand of Webcasting can turn that audience into hundreds of thousands of long-distance supporters.
“Scott Brown made history by winning an upset victory in Massachusetts. We enjoy making history by using revolutionary technology to do new things,” said Hardman.
For more information, contact Jeff Hardman or Matthew Henderson at Intricate Arts – 617-718-9100. or at jh(at)intricatearts.com.
###
Comment on "Scott Brown Victory Party Goes Global"
